90-Page Guide To Commercial Real Estate(PDF)
By Bruce Elia Jr.
Short, Effective, Reliable a great starter guide for commercial real estate.
In commercial real estate (CRE), your RED ZONE REAL ESTATE is every moment where knowledge meets opportunity. Whether you're just stepping onto the field or ready to lead your team to the end zone, this playbook was designed to equip you with the mindset, mechanics, and mastery you need to win. From underwriting to lease negotiations, from securing funding to repositioning properties, RED ZONE REAL ESTATE condenses decades of experience, field-tested strategies, and real-world lessons into one high-impact guide. This isn’t theory it’s tactical wisdom from someone who’s been in the trenches and closed over a billion in deals. You're not just reading a book. You're stepping into the arena. Lace up. Let's go to work.
73-Page Residential Agent Workbook (PDF)
By Bruce Elia Jr.
A structured, hands-on workbook designed to guide residential real estate agents through every stage of their business, from daily habits and lead generation to client relationships, negotiations, and long-term growth.
This 73-page workbook provides clear frameworks, worksheets, scripts, and checklists that help agents stay organized, consistent, and confident in real-world transactions. It covers core fundamentals such as goal setting, time blocking, prospecting systems, buyer and seller consultations, objection handling, contract management, and transaction execution from offer to closing.
Inside, agents will find practical tools for open houses, showings, client communication, lead tracking, referral systems, branding, content planning, team building, and investment basics. Each section is designed to be used actively, allowing agents to plan, track progress, and improve performance over time.
This workbook is not theory-based. It is built as a working resource that agents can return to daily, weekly, and throughout their career to bring structure, clarity, and professionalism to their residential real estate business.
52-Page Commercial Real Estate Ebook (PDF)
By Bruce Elia Jr.
The Commercial Agent Workbook is a practical, step-by-step guide designed for agents, investors, and professionals looking to understand how commercial real estate deals actually work.
This workbook breaks down complex concepts into clear, usable frameworks, covering everything from lease structures and underwriting fundamentals to deal analysis, investor questions, and real-world checklists. It is built to be referenced, marked up, and used in live deals, not skimmed once and forgotten.
Inside, you will find clear explanations of commercial lease terms, deal summary templates, underwriting tools, investor-ready questions, prospecting scripts, and due diligence checklists across multiple asset types. Whether you are transitioning into commercial real estate or tightening your process, this workbook provides structure, clarity, and confidence at every stage of the deal.
This is the same framework used in real conversations with property owners, investors, and tenants, organized into one clear, actionable resource.
