TRELIA Creating Tomorrow’s Neighborhoods Today
TRELIA is a real estate investment and development firm focused on creating value through the acquisition, planning, and construction of residential and mixed-use communities in high-demand markets. The firm manages the development process end to end, acting as both master developer and builder to maintain control over quality, design, and execution.
-
![aa]()
260 WASHINGTON AVE, BELLEVILLE, NJ (108 Unit Apartment Building | 2 Retail Units)
-
![The Red Zone Agency Real Estate Investments Trelia Developments]()
660 GRAND ST, JERSEY CITY, NJ (31 Unit Mixed Use Multi-Family )
-
![A modern multi-story apartment building with a blue exterior, stone accents on the lower level, and several windows. There are trees and bushes in front, a person on a balcony, and two people walking on the sidewalk. The street has a streetlight and overhead power lines.]()
67-71 CORTLANDT ST, BELLEVILLE, NJ (18 Unit Multi-Family)
-
![Row of modern white townhouses with black roofs, surrounded by green lawns and trees under a partly cloudy sky.]()
COMING SOON: BERGEN COUNTY (48 Unit Townhouse Development)
-
![Aerial view of an urban neighborhood with a modern black and gray mid-rise building at an intersection surrounded by older brick and painted buildings, with cars and streetlights.]()
475 COMMUNIPAW AVE, JERSEY CITY, NJ (40 Residential Units | 7,000 SF Retail)
-
![]()
189 AMERICAN LEGION DR, HACKENSACK NJ (10 Residential Units)
BEFORE TRELIA
AFTER TRELIA
It all started with two real estate brokers…
What if I were to share with you that Jason and Bruce boast a remarkable 15+ year stint as dedicated players in the residential and commercial real estate arena and are ready to transition from being players into being a coach of the team now?
Bruce proudly co-founded, alongside Al Donohue and our investor group, a major chapter in the national real estate franchise, Keller Williams, with KW City Views, a short 8+ years ago in the heart of Fort Lee, NJ. This powerhouse real estate and entrepreneur firm now boasts over 340+ agents orchestrating 691 transactions daily in 2024 totaling $570,000,000 in Gross Volume.
Hold onto your real estate hats because Bruce, the maestro himself, serves as the “Managing Broker” for KW City Views second office, KW Commercial, in Ridgefield Park, NJ. Specializing in multi-family, industrial and land entitlement and development sales, it was only a matter of time before Jason and Bruce ventured onto the other side of the real estate transaction equation they had masterfully navigated for their clients successfully and profitably for so long.
We specialize in identifying unapproved land parcels, navigating the complex municipal approval process, and delivering approved plans that are ready for construction. From zoning, planning, and environmental coordination to architectural and traffic studies, our team manages every step required to bring new communities to life. Through collaboration with municipalities, engineers, architects, and legal professionals, Trelia turns potential into progress. Each project we approve helps meet the growing demand for housing, supports local economies, and enhances the quality of life within our communities. Our builder partners seek our approved plans because of the value we deliver.
Our deep understanding of market demand, expertise in contract negotiations, and decade-long experience in real estate land development allow us to create plans that developers trust and buyers desire. Every project we bring forward is strategically designed, expertly negotiated, and positioned for successful execution with local municipalities. Trelia’s network includes top-tier professionals across every stage of development land use attorneys, planners, architects, engineers, and environmental consultants ensuring that each site we approve is not only compliant but optimized for the communities it will serve. By combining local expertise with large-scale strategy, we streamline the entitlement process and provide builders with shovel-ready projects in high-demand markets.
Our Mission: Advance Communities One by One
TRELIA is on a mission to approve 100+ unapproved land sites into approved development sites, ready to sell to our in-place end-developers, positively advancing our communities one by one. TRELIA's not just creating communities; we're creating, advancing and sculpting the landscape of success throughout them with macro level townhouse subdivisions. TRELIA specializes in buying properties "Subject to approvals" and guiding them through the intricate dance of the approval process, emerging as shiny approved development sites ready to be sold to our National builders. In a world where potential often remains untapped, we step in to unleash the hidden potential of land development properties throughout New Jersey.
Our Unapproved Land Problem
New Jersey does not have a large enough pipeline of "Approved Plans" ready for our in-place local and national developers, to purchase and build for our continued natural population growth, along with our baby boomer generation requiring active-adult living product within their communities. This has caused a new construction housing crisis in New Jersey and in the United States alike. Simply put, we have too many people and not enough new construction housing for them, especially the baby boomers. Our builder purchasers are happy to pay premiums for our approved plans, because of the value we bring to the table with our extensive brokering knowledge of what consumers want, our level of expertise in contract negotiations, and a decade plus of experience in real estate land development that is injected into our approved plans upon creation and execution with the municipalities.